![]() so my team & I decided to take a stand, and we created a chrome extension to take care of all the annotation needs in Google Analytics (and more □). Google Analytics has been dragging on this pain for over a decade, and over 600 marketers requested this feature. If there is one piece of data you want to see at a glance every time you log in to your analytics, are essential annotations. Add annotations automatically for every Holiday, Retail Marketing Dates, Google algorithm updates, WordPress updates, Weather Alerts.Automate annotations for every new campaign on Google Ads, from management tools, for every new email campaign, version updates, and more.How can you begin to measure the impact of any event on a website or mobile behavior if you can’t remember when it happened? □īecause of this question is why we created Crystal Ball to add annotations ✍️ in bulk via CSV upload, API, or Data Sources. But “Now” fades with the passing days, weeks, and months. When something is occurring, the chronology is clear: it’s happening now. What makes them continually come back? How did they first learn about your website? And more…īut how do you remember all the changes and improvements you made that affected your website, and what works? What Google Analytics reports do you analyze □? I’m sure you ask yourself how users engage with your website. So even if you have multiple marketing teams, agencies, or webmasters, or if you have employee churn or other disruptions, you can always see which events may have caused conversions to increase or decrease.I'm super excited to introduce Crystal Ball to the AppSumo community! □ Taking its usefulness even further: Annotations can become your central repository, or logbook, for all online marketing and website design actions within your business. This short video will show you how to use Annotations. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers. 5- Click on any of the Context little icons you see over Google Analytics chart to see annotations details. 3- In the popup that opens up, select what annotations you want to see within your Google Analytics report: 4- See your selected options as annotations within your Google Analytics reports. Building upon the concept of bringing Intelligence to data, Annotations complements existing anomaly detection by capturing the tribal intelligence of your company, which tends to be the most expensive and easily lost resource of all. Try to uninstall it and then reinstall it. This week, the wild goose chase is over - you can now easily denote unexplained dips or spikes and figure out "what happened" with the launch of Annotations in Google Analytics.Īnnotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph. More and more large companies are using Google Analytics, so we wanted to cut down on the mileage you need to cover to account for everything that happens to your website and online marketing. Running around asking everyone from marketing, IT, and product doesn't scale. ![]() Who's responsible for the checkout page redesign and when did it go live?.When did the new display ads campaign launch?.Was that dip in traffic because the servers went down?.We hope you'll enjoy them.ĭo you ever wonder about an inexplicable change in your traffic? Or forget exactly when you launched something, or who was responsible? After scratching your head, did you have to chase down different departments in your company or go digging through old emails to get an answer? Today, at SES Chicago, Phil Mui announced additional features that build on these same themes to make your life as an analyst easier. We all love the holiday season, and so now, here are a few reasons to love it even more! A few weeks ago, we announced a set of powerful, flexible, and intelligent features.
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